Add Running Totals Row for Broadcast Campaign Metrics
L
Low Reptile
Summary
Requesting the addition of a running totals row at the bottom of the Broadcasts dashboard to display cumulative metrics across all broadcast campaigns.
Current Behavior
At the moment, the Broadcasts table shows metric totals per individual campaign only. There is no aggregated view showing the combined totals of:
Total sends
Successful deliveries
Clicks
Pending
Callbacks
Failed
Conversions
Revenue
Users currently need to manually export or calculate these numbers, which becomes time-consuming and increases the chance of error—especially when managing multiple campaigns at once.
Requested Enhancement
Add a fixed Running Total row at the bottom of the Broadcasts list that automatically sums all numeric columns. This row should dynamically update based on visible data (e.g., if filters or date ranges are applied).
Purpose / Value
A Running Total section would allow users to quickly:
Track aggregate performance across campaigns
Measure overall reach and engagement
Evaluate campaign ROI in real time
Compare total outcomes between different time periods
Avoid manual spreadsheet math when reporting results
This enhancement would significantly improve visibility for marketing, sales, and account management use cases.
Example Layout (Visual Reference)
As shown in the highlighted section of the screenshot (attached), the totals row would appear beneath the Broadcasts table, displaying sum values for each metric column.
Chris Brisson
Hey Low Reptile, thanks for your feedback! I have a few more questions for you:
- How frequently do you apply filters or date ranges when viewing the Broadcasts dashboard?
- Are there specific metrics in the Running Total row that are more critical for your analysis?
- Would you like the Running Total row to be exportable or printable for reporting purposes?