We’ve added a new Opt-In Status column to the Contacts table to give you clearer visibility and better compliance control over SMS and voice communications.
What’s New
You’ll now see subscription status icons for:
- 🤳 SMS
- 📞 Calls & Voicemails
This column is enabled by default and allows you to quickly identify which communication types a contact is subscribed to.
Granular Opt-Out Control
Contacts can now opt out of specific message types:
- Opt out of SMS only
- Opt out of Calls & Voicemails only
- Opt out of both
Hover over the icon to see the exact opt-out status.
Soft vs. Hard Unsubscribes
We now distinguish between two types of unsubscribes:
Soft Unsubscribe
- Manually updated inside the platform
- Can be reversed (contact may be re-subscribed)
Hard Unsubscribe
- Contact replied “STOP” to SMS
- Contact pressed the unsubscribe digit during a call or voicemail
- Marked in red
- Cannot be reversed
This ensures compliance and protects your sending reputation.
Automatic Broadcast Filtering
Broadcasts now automatically respect opt-in status:
- SMS broadcasts exclude contacts opted out of SMS
- Voice broadcasts exclude contacts opted out of calls
- Contacts opted in to one channel but not another will only receive eligible message types
No manual filtering required.
Important Note
At this stage, the Opt-In Status column does not yet fully replace overall contact status logic. Additional improvements to subscription handling are planned in upcoming sprints.
This update gives you:
- Clear subscription visibility
- Better compliance control
- Automatic broadcast protection
- Channel-specific opt-out management
More improvements to subscription management are coming soon 🚀